New Partnership to Deliver End-to-End Supporter Experience and Communications for Ireland’s Nonprofit Sector
Dublin, 11th June 2026: Two specialist consultancies serving Ireland’s nonprofit sector have joined forces to help organisations move from supporter experience strategy to consistent, high-quality communications delivery. Thrive Marketing and The Human Experience Consultancy (HX) have announced a formal associate partnership, combining HX’s expertise in supporter experience design with Thrive’s marketing execution capabilities.
As part of this collaboration, Thrive Marketing has been formally appointed as an Associate of The HX Consultancy, joining a curated network of expert partners who work together to deliver integrated, high‑impact solutions for the nonprofit sector.
This partnership brings together HX’s expertise in supporter experience, strategy and insight with Thrive Marketing’s strengths in brand development, content creation and marketing execution.
Through the partnership, Thrive will support and deliver across three key HX service areas, including:
Supporter Journey Content – translating strategy and journey mapping into compelling, high‑quality communications that strengthen connection and engagement.
Content & Execution Support – providing hands‑on marketing delivery to bring strategies to life across channels.
Supporter Voice Package – ensuring supporter insight and perspective are clearly reflected in messaging and storytelling.
This work forms part of HX’s broader Supporter Experience offering, which focuses on enhancing how supporters perceive and engage with organisations across every touchpoint.
By combining strategic insight with execution capability, the partnership helps organisations bridge a critical gap, moving from planning to consistent, impactful delivery.
“This collaboration reflects a shared belief that real impact happens when insight, strategy and content come together. We’re excited to support organisations in bringing their supporter journeys to life through meaningful, high‑quality communications.” - Jennifer Brennan, CEO of Thrive Marketing
“Collaboration is central to our approach. Thrive Marketing brings both the strategic understanding and execution capability required to ensure our clients can realise the full value of their supporter experience work. This partnership strengthens our ability to deliver end‑to‑end support.” - Jane Trenaman, Founder of The Human Experience Consultancy
Together, Thrive Marketing and The HX Consultancy are committed to helping purpose‑driven organisations strengthen supporter relationships, improve retention and deliver more impactful, human‑centred communications.
-ENDS-
NOTES TO EDITORS
Ireland’s nonprofit sector is under growing scrutiny and financial pressure. With over 11,500 registered charities and a sector worth €32 billion annually, employing 1 in 8 workers (Charities Institute Ireland), the stakes around supporter relationships, communications and retention have never been higher.
Public engagement with the Charities Register jumped by nearly 90% in 2024 (Charities Regulator), while total donations to Irish nonprofits declined by 1.52% in the same period (Charities Regulator Annual Report), underlining the urgency of moving from transactional giving to deeper, more sustainable supporter relationships.
Cii’s 2025 Benchmark Fundraising & Data Survey, co-conducted by The HX Consultancy, found that despite 89% of charities surveyed saying they value the donor as much as the donation, significant gaps remain in their capacity to act on this.
Áine Myler, CEO of Charities Institute Ireland, noted in the report: “Good data isn’t a luxury - it’s essential. It shows what’s working, what’s not, and enables smarter resource allocation, stronger investment cases, and greater impact.” The partnership between Thrive Marketing and The Human Experience Consultancy is a direct response to this challenge: helping organisations translate supporter experience strategy into the consistent, high-quality communications that build lasting relationships.
About Thrive Marketing
Thrive Marketing is a strategic marketing partner helping purpose‑led organisations, membership bodies and professional services firms achieve clarity, growth and measurable impact. The firm combines senior, board‑level marketing leadership with disciplined campaign delivery and structured capability building, including AI‑enabled marketing programmes.
About The HX Consultancy
HX (The Human Experience Consultancy) is a boutique consultancy dedicated to maximising social impact across the nonprofit sector. Founded in 2023, HX works with organisations to optimise the human experience at every touchpoint—combining leadership development, supporter experience, and CRM and data strategy to deliver meaningful, measurable outcomes.