Thrive Insights
November 2025
Welcome to the November issue of Thrive Insights.
It is hard to believe we are nearly halfway through the final quarter of 2025. As many of us ‘scramble’ to spend the last of this year’s budget and get our ducks in a row for 2026, we felt it was a good time to share our latest newsletter.
This newsletter is your space for fresh thinking, practical tools and behind-the-scenes updates from the Thrive team. Whether you’re building your brand, growing your audience or simply looking for inspiration, we’re here to help you THRIVE, with clarity, creativity and impact. Enjoy!
Jennifer, CEO, Thrive Marketing
Strategic Insights
The Human Connection Trends Shaping Marketing in 2026
As we approach 2026, one thing is clear: marketing is no longer just about algorithms, automation, or analytics. It’s about human connection. In a world saturated with content and AI-generated messaging, brands that prioritise empathy, authenticity, and emotional resonance are the ones that stand out.
At Thrive Marketing, we believe that the future of marketing is deeply human. Let’s be honest it always has been but somewhere, something, got lost along the way! Here we share what we believe are the key human connection trends shaping how businesses engage, communicate, and grow in 2026.
News
Giving Tuesday 2025…Powered By Charities Institute Ireland
In our ongoing collaboration with Charities Institute Ireland, we are proud to support them in the roll out and activation of the Giving Tuesday 2025 campaign.
This year’s campaign, powered by Charities Institute Ireland, shines a spotlight on the leadership, generosity, and impact of volunteer Boards of Trustees across Ireland.
The campaign will take place in the run up to, and on the day of, Tuesday 2nd December 2025.
Spotlight
Thrive Marketing’s CEO Jennifer Brennan Joins DCU Alumni Council
We are proud to announce that our CEO Jennifer Brennan has become a member of the DCU Alumni Council.
“𝘛𝘩𝘦 𝘋𝘊𝘜 𝘈𝘭𝘶𝘮𝘯𝘪 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘪𝘴 𝘢 𝘷𝘪𝘣𝘳𝘢𝘯𝘵 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘸𝘪𝘵𝘩 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘪𝘯𝘨 𝘢𝘯𝘥 𝘢𝘥𝘥𝘪𝘯𝘨 𝘵𝘰 𝘴𝘰 𝘮𝘢𝘯𝘺 𝘢𝘴𝘱𝘦𝘤𝘵𝘴 𝘰𝘧 𝘭𝘪𝘧𝘦 𝘸𝘪𝘵𝘩𝘪𝘯 𝘐𝘳𝘦𝘭𝘢𝘯𝘥 𝘢𝘯𝘥 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥. 𝘐𝘵 𝘪𝘴 𝘢𝘯 𝘩𝘰𝘯𝘰𝘶𝘳 𝘵𝘰 𝘫𝘰𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘶𝘯𝘤𝘪𝘭 𝘢𝘯𝘥 𝘵𝘰 𝘱𝘭𝘢𝘺 𝘢 𝘴𝘮𝘢𝘭𝘭 𝘱𝘢𝘳𝘵 𝘪𝘯 𝘨𝘪𝘷𝘪𝘯𝘨 𝘣𝘢𝘤𝘬 𝘢𝘯𝘥 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘴𝘩𝘢𝘱𝘦 𝘢𝘯𝘥 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘩𝘪𝘴 𝘸𝘰𝘯𝘥𝘦𝘳𝘧𝘶𝘭 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺.” – Jennifer Brennan, CEO, Thrive Marketing.
Spotlight
Thrive Marketing Announces Strategic Partnership with Korrinn
We’re thrilled to announce our new strategic partnership with Korrinn, a bold move that marks a new chapter for us here in Thrive Marketing.
Rachael and the team at Korrinn are pioneering providers of AI-driven solutions and digital transformation services. Together we will deliver integrated solutions that combine strategic marketing with cutting-edge AI technologies.
This partnership isn’t just exciting…it’s a powerful step forward in how we deliver impact, insight and meaningful growth for our clients.
