Google Ads Campaign

Strategy & Management 

Beyond Keywords: Smarter Google Ads That Drive Growth.

At Thrive Marketing, we believe successful Google Ads campaigns are never just about throwing
together a handful of keywords. They're about understanding your business, your audience,
and how people search for what you offer, at every stage of the cycle. 

Whether you're targeting decision-makers in niche B2B spaces or consumers ready to click
"Buy Now," we build campaigns that work; strategically, creatively, and measurably. 

How We Work: Beyond the Basics

Strategic Discovery & Audience Mapping: It’s What Sets Us Apart

We start by truly getting to know your business. That means:

  • Understanding your products or services inside-out.

  • Mapping your core and secondary audiences.

  • Identifying how each audience searches - early research vs. high-intent buying.

  • Segmenting campaigns to target across the full funnel.

What’s Included: Your Google Ads Growth Package

  • Campaign Strategy

    Audience segmentation by behaviour and funnel stage.
    Competitor and positioning analysis.
    Offer strategy and messaging planning.

  • Keyword & Intent Strategy

    We build keyword plans aligned to audience needs and buying intent, including high-intent, long-tail, and competitor terms, and filter out irrelevant traffic with strategic negatives.

  • Ad Copy & Creative

    We craft tailored ad copy across the most effective formats; Search, Display, Video, or Performance Max. Creating ads that are designed to resonate at every stage of the customer journey.

  • Bidding, Budget & Timing

    We configure smart bidding strategies, recommend budgets based on your goals and audience segments, and schedule ads to appear when your audience is most likely to engage.

  • Tracking & Analytics

    We set up complete conversion tracking and GA4 integration, including custom event tracking for forms, calls, and downloads. Delivering clear, actionable insights through performance dashboards.

Let’s Thrive Together

We don’t just run ads; we build scalable marketing systems. If you're ready to make Google Ads a smarter, more strategic part of your growth plan, let’s chat.

Contact us today to start your Google Ads transformation.