Thrive Insights
August 2025
Welcome to Thrive Insights. This newsletter is your space for fresh thinking, practical tools and behind-the-scenes updates from the Thrive team. Whether you’re building your brand, growing your audience or simply looking for inspiration, we’re here to help you thrive, with clarity, creativity and impact.
Jennifer, CEO, Thrive Marketing
Strategic Insights
Marketing in 2025: What’s Holding Leading Brands Back, and How to Move Forward
Marketing has never been more complex, or more critical. As we move into the final stretch of 2025 leading organisations are facing a wave of challenges that are reshaping how they connect, convert and grow both audiences and as a business. From AI integration to shifting consumer behaviours, the landscape is evolving fast. And for many, the pressure is mounting.
Here’s what’s holding brands back, and how you can move forward with clarity, confidence and impact…
· AI Is Here…But Most Teams Aren’t Ready
· Marketing Is Misaligned at the Top
· Budgets Are Flat, Expectations Are Rising
· Customer Journeys Are Fragmented…and Loyalty Is Fading
· Data Is Disconnected…and Personalisation Is Suffering
· Media Spend Is Inflated…and ROI Is Under Pressure
· Talent Gaps Are Slowing Progress
News
A New Partnership…Supporting Anam Cara to Strengthen Bereavement Support through Marketing and Social Media
Thrive Marketing is proud to announce a new partnership with Anam Cara, providing strategic marketing and social media support to help further their vital mission of supporting bereaved parents across Ireland.
Anam Cara offers a unique and compassionate space for bereaved parents to connect, share, and find solace through shared experience. Founded by bereaved parents for bereaved parents, Anam Cara provides understanding, empathy, and a holistic approach to grief, helping families navigate the lifelong journey of living with the loss of a child.
Spotlight
Growing Your Online Presence: A Masterclass for Charity Professionals
In the charity and not-for-profit sector, relationships are at the heart of everything we do. Whether it’s connecting with donors, engaging volunteers, or supporting communities, our work is built on trust, empathy and human connection. And in today’s digital world, those relationships increasingly begin, and grow, online.
And the data backs it up:
92% of people trust individuals more than organisations, meaning your voice matters.
Content shared by individuals is reshared 24 times more than content shared by brands, meaning your personal presence can significantly amplify your organisation’s reach.
74% of people are more likely to trust someone with a respected personal brand, and 63% are more likely to support or recommend them.
That’s why we’re delighted to be bringing you a practical, in-person masterclass delivered by Jennifer Brennan, CEO of Thrive Marketing. This two-hour workshop is designed to help professionals in the sector strengthen their personal and organisational presence and visibility online.
We Are Thrive
Creative - Curious - Innovative - Enthusiasts - Bold - Strategic - Meticulous - Collaborative (…and good fun too!)
Just some of the words used to describe who we are.
At Thrive, our team is a dynamic blend of strategists, creatives, analysts and digital specialists, each bringing a unique perspective to the table. From brand building and campaign planning to SEO, content creation and data-driven decision-making, we cover the full spectrum of marketing.
What unites us is a shared passion for clarity, creativity and impact. Whether we’re shaping a brand narrative or optimising a digital funnel, we work collaboratively to deliver work that’s thoughtful, effective and always audience-first. We’re proud of the depth of experience across our team, and even prouder of the energy and curiosity (and fun!) we bring to every project.
