Thrive Marketing Announces Partnership with Anam Cara to Strengthen Bereavement Support through Marketing and Social Media
Thrive Marketing is proud to announce a new partnership with Anam Cara, providing strategic marketing and social media support to help further their vital mission of supporting bereaved parents across Ireland.
Anam Cara offers a unique and compassionate space for bereaved parents to connect, share, and find solace through shared experience. Founded by bereaved parents for bereaved parents, Anam Cara provides understanding, empathy, and a holistic approach to grief, helping families navigate the lifelong journey of living with the loss of a child.
At Thrive Marketing, we are passionate about working with purpose-led organisations, and we are honoured to support Anam Cara in enhancing their online presence, strengthening their brand, and amplifying their message of hope and healing. Through this partnership, Thrive will provide dedicated social media management, alongside strategic marketing and branding consultancy, to ensure Anam Cara’s communications remain authentic, impactful, and aligned with their mission.
“At Anam Cara, everything we do is about creating a safe, understanding space so that no bereaved parent has to walk this path alone. We chose to partner with Thrive Marketing not just for their expertise, but because they truly understand the sensitivity of our work and the importance of every word we share. From the very first conversation with Jenn, it was clear the Thrive are a team who lead with heart, who listen deeply, and who care as deeply about our mission as we do. With their support, we can reach more parents, raise greater awareness, and ensure Anam Cara reaches more people across Ireland.” Michelle Reynolds, CEO, Anam Cara
With extensive experience supporting nonprofits and mission-driven organisations, Thrive Marketing understands the sensitivities and complexities involved in bereavement communications. Our work with Anam Cara will focus on growing their digital reach, fostering meaningful connections with bereaved parents, and ensuring their invaluable resources remain accessible to those who need them most.
“At Thrive, we believe in the power of meaningful and consistent communication to create real impact. Partnering with Anam Cara is both a privilege and a responsibility. We are honoured to support an organisation that offers such vital comfort and connection to bereaved parents. Being selected to partner with this amazing team of passionate individuals is an honour. Our role is to help amplify their voice with clarity, compassion and authenticity, ensuring their message reaches those who need it most.” — Jennifer Brennan, CEO, Thrive Marketing
Thrive Marketing’s support will encompass not only day-to-day social media management but also advice and guidance on brand positioning, marketing strategy, and content development. By bringing structure, clarity, and consistency to Anam Cara’s marketing efforts, we aim to help them reach more bereaved parents, amplify their fundraising efforts, and continue providing spaces of compassion and understanding.
Together, Thrive Marketing and Anam Cara look forward to building greater awareness of the challenges bereaved parents face, while ensuring that no parent walks this path alone.
Stay connected with Anam Cara on their social channels as this partnership develops and their story continues to unfold.
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