Meta’s EU Ad Ban: What It Means for Charities and Nonprofits

From October 2025, Meta will no longer allow political, electoral, or social issue ads to run across the European Union and associated territories. While this may sound like a policy shift aimed at political parties and election campaigns, the reality is that charities and nonprofits are squarely in the firing line.

This change is in response to the EU’s new Transparency and Targeting of Political Advertising (TTPA) regulation, which introduces stricter rules around ad targeting, transparency, and foreign influence. Meta has opted to withdraw from this space entirely rather than adapt its platforms to meet the new requirements.