Jennifer Brennan Jennifer Brennan

The Human Connection Trends Shaping Marketing in 2026

As we approach 2026, one thing is clear: marketing is no longer just about algorithms, automation, or analytics. It’s about human connection. In a world saturated with content and AI-generated messaging, brands that prioritise empathy, authenticity, and emotional resonance are the ones that stand out. 

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Jennifer Brennan Jennifer Brennan

Giving Tuesday 2025…Powered by Charities Institute Ireland

Giving Tuesday 2025…Powered By Charities Institute Ireland 

In our ongoing collaboration with Charities Institute Ireland, we are proud to support them in the roll out and activation of the Giving Tuesday 2025 campaign.

This year’s campaign, powered by Charities Institute Ireland, shines a spotlight on the leadership, generosity, and impact of volunteer Boards of Trustees across Ireland.

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Jennifer Brennan Jennifer Brennan

Thrive Marketing’s CEO Jennifer Brennan Joins DCU Alumni Council

We are proud to announce that our CEO Jennifer Brennan has become a member of the DCU Alumni Council.

 

"The DCU Alumni Community now numbers almost 120,000 graduates. We are a diverse community who are linked by the common bond of our experiences in DCU. Strengthening and extending this connection with Alumni is a priority for the University with the intent of DCU being a resource to Alumni and the Alumni community being a resource to DCU, as it delivers on its objective to transform lives and society. The Alumni Council exists as a bridge to assist in strengthening this connection and it is my great honor to serve as its current Chair" - James Corcoran, Chair of the Alumni Council

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Jennifer Brennan Jennifer Brennan

Can You Gain A Competitive Edge By Conducting An Annual Marketing Audit?

An annual marketing audit is one of the most powerful tools a business can use to sharpen its strategy, improve performance, and ensure its marketing efforts are aligned with organisational goals. In essence it’s an activity that will ensure competitive edge!

Yet, it’s often overlooked in favour of day-to-day marketing tasks, and very often placed far down on the to-do-list.

A marketing audit provides a structured review of all your current marketing activity, from brand positioning and messaging to campaign performance, audience engagement, and channel effectiveness (to name a few). It helps identify what’s working, what’s underperforming, and where opportunities lie. And most importantly what to stop.

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Jennifer Brennan Jennifer Brennan

Thrive Marketing Announces Strategic Partnership with Korrinn

We’re thrilled to announce our new strategic partnership with Korrinn, a bold move that marks a new chapter for us here in Thrive Marketing.

Rachael and the team at Korrinn are pioneering providers of AI-driven solutions and digital transformation services. Together we will deliver integrated solutions that combine strategic marketing with cutting-edge AI technologies.

It is estimated that AI adoption is set to add at least €250 billion to Ireland’s economy (GDP) by 2035. However, only 8% of organisations are embracing AI and adopting an AI-first approach. This coupled with the fact that only 10% of SMEs in Ireland have created an AI strategy means that there are so many opportunities for Irish business being left on the table. 

This partnership isn’t just exciting…it’s a powerful step forward in how we deliver impact, insight and meaningful growth for our clients.

 #Partnership #AI #Strategy #Innovation #Marketing

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Jennifer Brennan Jennifer Brennan

Marketing in 2025: What’s Holding Leading Brands Back, and How to Move Forward

Marketing has never been more complex, or more critical. As we move into the final stretch of 2025 leading organisations are facing a wave of challenges that are reshaping how they connect, convert and grow both audiences and as a business. From AI integration to shifting consumer behaviours, the landscape is evolving fast. And for many, the pressure is mounting.

 At Thrive, we work with purpose-driven organisations to turn these challenges into strategic opportunities. Here’s what’s holding brands back, and how you can move forward with clarity, confidence and impact.

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Social Media Jennifer Brennan Social Media Jennifer Brennan

Meta’s EU Ad Ban: What It Means for Charities and Nonprofits

Meta’s EU Ad Ban: What It Means for Charities and Nonprofits

From October 2025, Meta will no longer allow political, electoral, or social issue ads to run across the European Union and associated territories. While this may sound like a policy shift aimed at political parties and election campaigns, the reality is that charities and nonprofits are squarely in the firing line.

This change is in response to the EU’s new Transparency and Targeting of Political Advertising (TTPA) regulation, which introduces stricter rules around ad targeting, transparency, and foreign influence. Meta has opted to withdraw from this space entirely rather than adapt its platforms to meet the new requirements.

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Jennifer Brennan Jennifer Brennan

Thrive Marketing Announces New Partnership with Grant & Funding Specialist Joanne Ryan

Thrive Marketing Announces New Partnership with Grant & Funding Specialist Joanne Ryan

Empowering Organisations Across Ireland to Access Funding and Fuel Growth

Thrive Marketing is proud to announce a new partnership with Joanne Ryan, Founder of Trust Grant Writing, who joins the Thrive Associate Team as Grant & Funding Associate. This collaboration marks a significant step forward in Thrive’s mission to support purpose-driven organisations with not only strategic marketing solutions but also sustainable growth through access to funding.

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Jennifer Brennan Jennifer Brennan

Instagram Updates So Far In 2025: What You Need to Know

Instagram has kicked off 2025 with a wave of updates that are reshaping how brands and creators engage with audiences. At Thrive Marketing, we’re always keeping an eye on the latest digital trends so you don’t have to. Here’s a roundup of the most impactful changes to Instagram so far this year, and what they mean for your business.

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Jennifer Brennan Jennifer Brennan

We’re Hiring - Part-time Marketing Associate

We are seeking a creative, dynamic, and proactive self-starter to join our team as a Marketing Associate. This part-time role offers the flexibility of hybrid work, requiring you to work mornings Monday to Friday, with occasional work outside these hours for events and external engagements. 

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Jennifer Brennan Jennifer Brennan

Mingle Ireland: A New Social Outlet for Connections

Mingle Ireland is a fresh and exciting social outlet where individuals can meet in a relaxed, informal environment. Founded by Fingal businesswomen Jennifer Brennan and Karen Thorpe, the events are designed to enable people to meet and connect, whether they are looking for a romantic connection, companionship or simply want to get out and about and beat that feeling of loneliness…

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Caroline Cullen Caroline Cullen

Thrive Marketing Announces Exciting Partnership with Charities Institute Ireland (Cii) for Social Media Management in 2025

Thrive Marketing is delighted to announce our partnership with Charities Institute Ireland (Cii) as their official social media management partner for 2025. This collaboration marks an exciting new chapter for both organisations as we work together to enhance Cii’s digital presence, expand engagement, and amplify the incredible work of Ireland’s leading charitable organisations.

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Jennifer Brennan Jennifer Brennan

Are Hashtags Still Relevant in 2025?

In the ever-changing world of social media, staying on top of trends is crucial to keeping your brand relevant. At a recent event, we were asked a very interesting question: "Are hashtags still relevant in social media?"

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Caroline Cullen Caroline Cullen

Marketing Trends for 2025: AI, Authenticity, and Evolving Consumer Preferences

Jennifer Brennan, Founder and CEO of Thrive Marketing and a graduate with a Bachelor of Business Studies from DCU, was honoured to be invited by DCU Business School to share her insights for last months #IndustryCorner. Drawing on her extensive experience in marketing strategy and innovation, Jennifer explores the trends that will shape the marketing world in 2025.

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Caroline Cullen Caroline Cullen

Welcome Emer Cawley to the Thrive Marketing Team!

We are thrilled to announce the newest addition to the Thrive Marketing team: Emer Cawley, our Social Media Expert and Content Creator. With her proven ability to craft engaging campaigns and build vibrant online communities, Emer is set to bring fresh creativity and measurable results to our clients.

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Caroline Cullen Caroline Cullen

Content is King, but is AI Holding Court?

The Thrive team recently attended TechForge's "Content is King, but is AI Holding Court?" webinar, exploring the integration of AI into content marketing. Here are some key takeaways we’re excited about…

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